Custom Web Design | Professional Search Engine Optimization (SEO)

FRINGE SEO Services – WEBSITE OPTIMIZATION

In the world of Search Engine Optimization, there is always discussion around how to optimize a website to be most effective at achieving top rankings in the search engines. Most of SEO, for the last several years has been focused on ranking factors that occur off of the website itself. Today, Google has told us that the website itself is a larger part of the SEO puzzle than most had previously said.

It is not enough to follow old tactics and expect to rank.

Website Optimization is all about making your website very relevant for your keywords. When you engage FRINGE to manage your internet marketing, we first learn about your business and do the research to determine the keywords that will be the best mix for greatest impact. We want to make sure the keywords that are chosen are going to be effective for getting you new customers for the long term. Next we want to make sure these hand selected keywords are found on your website. We want to make sure they are found both by your visitors and by the search engines.

Your website is a branding tool, it’s an online storefront for your goods and services, it’s a communication tool to connect with, and engage your virtual community. A truly optimized website will make it effective for both visitors and Google. Companies that simply build websites will often build them in a way that hurts search engine rankings. We see it every day with new customers that already have a website. We will modify your website to make it search engine friendly.