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FRINGE SEO Services – PAY-PER-CLICK

Pay-Per-Click (PPC) is a vehicle of online advertising that brings traffic to your site from people who are actively looking for a company to do business with. PPC allows companies to advertise their website and pay a predetermined amount for each click. A successful PPC campaign will target the right searchers at the right stage in their purchasing process.

The benefits of a well thought out, well implemented PPC campaign far outweigh the clicks that your website will receive. The goal of every website is to make money, and in order to do this you need a great website. One that makes it easy for people to learn about and purchase your goods or services. In order to make more money, you need to get your website in front of as many pairs of eyes as possible. Advertising your website on Google is a great way to do this. Another benefit of PPC is that it’s instant. This means that once your campaign is set up on Google Ad Words, you can launch the campaign and start getting clicks to your site the very same day.

One of the dangers of PPC is the amount of money that is being spend and the ROI of the advertising dollars. Careful tracking must be implemented to ensure that you are not spending more in click through charges than you are getting in profits from new business. Every business has a different cost and profit ratio that needs to be understood and tracked in order to ensure that spending on ads does not get out of control.

Our Vancouver, WA SEO Professionals have successfully built and managed PPC campaigns for large companies. If you have any questions about PPC, or would like to learn more about getting a campaign going for your business, get in touch with us.