As a social media marketer, you need the best tools out there to help you create incredible content that will drive engagement and shares on your brand’s social media. To help you be most effective, here are four social media tools that will help you create engaging, optimized content for your brand’s social media campaign.

Giphy

When it comes to tweets, sometimes you cannot express your point in 140 characters or less. Enter Giphy. Giphy not only has an exhaustive number of gifs that you can choose from, you can also easily create your own gifs for content. Here’s the facts. Content that includes some form of media draws in two to three times more views and engagement more followers. And when it comes to video marketing, video ads outperform banner ads in brand recall, messaging, and likeability. Gifs allow you to capitalize on the effectiveness of video marketing but with far less fuss and hassle. So get out there, and see how effectively gifs can drive your brand’s likes and retweets with Giphy.

Feedly

Part of a successful social media campaign is establishing your brand as a thought leader. This means not only posting content related to your products and services, but articles and content that your followers and viewers will also find engaging. Not only does this solidify your brand as a thought leader and influential with your followers and readers, but also, they are more likely to engage with your brand on social media if you share a variety of content that is relevant to their interests and demographic. To do this, you need to amass and read as many great articles as possible. Enter Feedly. Feedly makes it easy to gather, organize, and read articles and blogs that are relevant to a particular interest or industry.  Just start by creating a collection, like “business” or “startups,” and Feedly will recommend prominent, influential sites for you to read. Creating a variety of feeds will not only give you a large amount of content to share with your viewers, but will also help inspire your own content creation for your brand.

Bitly

Have you ever seen a post that included a link that was at least 30 characters long? You know, the ones where the link alone takes up three lines. Here’s an example:

https://instapage.com/blog/buyer-personas?utm_content=buffer43d96&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Not only are links like these unsightly on your posts, the visual clutter discourages engagement and makes it harder for followers to share your content. Visual space is precious and must be used efficiently. Don’t make your readers work any harder to read and engage with your link. Make it short and sweet. Bitly is a URL shortener that allows you to better optimize your content and link performance, driving engagement and shares. Not only that, but it can provide insights to links created with Bitly, allowing you to track the success and level of engagement to your links.

RiteTag

Ever created a post and weren’t sure which hashtags you should be using? Hashtags play a big part in increasing impressions and the likelihood of your post being shared. Therefore, it is important to optimize the hashtags you use to gain the most engagement. But how do you decipher which hashtags you should be using in your post? This is where RiteTag comes in. RiteTag analyzes Facebook, Twitter, and Google+ posts for the best hashtags you can use, and lets you create a library of hashtags for you to use in the future. Not only that, but RiteTag can provide real-time analysis of your hashtags as you create them, allowing you to see just how optimized your hashtags are. RiteTag makes publishing even easier by including an extension you can add to your web browser.

Creating engaging, optimized content is crucial to driving exposure and potential leads to your brand. Use these tools to help you create a successful social media campaign with great content.